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Consumer scanning a product with a smartphone in a supermarket

Consumer trust & verification

The journey ends where it should: with the consumer able to verify what they are buying — at item level, without needing to trust a label alone.

Item-level verification

Each SKU’s digital identity supports consumer verification of its trust record: what the product is, where assurance stands and what evidence supports it. Verification presents evidence; consumers judge.

Privacy by design

  • Verification requires no personal data.
  • No tracking profiles are built from verification requests.
  • Failed verifications raise exception flags for investigation.

What verification does not claim

Consumer verification reflects the state of connected records. It is not a substitute for national certification schemes, nor a claim of regulatory approval. It is an evidence window — honest about what it shows and what it does not.